# https://joesonne.com - Full LLM Training Data Generated on: 2026-02-13T19:43:07.293Z Total pages: 14 This file contains complete article content for deep AI indexing. --- ## Page 1: The Joe Sonne Group - The Joe Sonne Group URL: https://joesonne.com Description: Affordable and effect website accessibility compliance with JustGreatWebTech. Make Your Website Compliant With WCAG 2.1, ADA, 508 & more. We offer a free 7 day ... # The Joe Sonne Group • We Help You Grow Your Business # Accessibility for your website! Affordable and effect website accessibility compliance with JustGreatWebTech. Make Your Website Compliant With WCAG 2.1, ADA, 508 & more. We offer a free 7 day trial so you can test it out. Read about it on our blog: [Get JustGreatWebTech](https://joesonne.com/blog/justgreatwebtech-accessibility-for-your-website) ![Main homepage sample image for My Template with 600x400 dimensions](https://joesonne.com/images/homepage/joe_sonne_group_homepage_justgreatwebtech.jpg#joomlaImage://local-images/homepage/joe_sonne_group_homepage_justgreatwebtech.jpg?width=902&height=795) ### Professional Accolades: ![Doug Blumhardt](https://joesonne.com/images/testimonials/doug_blumhardt.jpg) Joe is an intense listener who really “gets it” at several levels in a meeting or a dialogue. He engenders instant rapport, is deep on relationships, and long in areas such as dependability, faithfulness, and results. #### Doug Blumhardt ### President of Business and Technology Consulting ![Dr. Dani Babb](https://joesonne.com/images/testimonials/dani-_babb.jpg) Joe and his company has been instrumental and crucial to the success and growth of my Woman Owned Small Business. I trust him completely. He's timely, considerate, respectful, easy to work with and exceptionally knowledgeable and skilled. #### Dr. Dani Babb ### Founder and CEO of The Babb Group ![Kevin Hnatiuk](https://joesonne.com/images/testimonials/kevin_hnatiuk.jpg) His friendly disposition, business acumen, and interest in other's success make a Joe Sonne a key business partner I can recommend highly. #### Kevin Hnatiuk ### COO of Bold Commerce ![Alan Langford](https://joesonne.com/images/testimonials/alan_langford.jpeg) He is willing to make the effort to understand complex systems and to seek the best solutions to complex problems. He works diligently to meet his customer's needs, and he's a pleasure to work with. #### Alan Langford ### Owner of Abivia Web Hosting ![Mark Hunter](https://joesonne.com/images/testimonials/mark_hunter.jpg) Joe helped our firm relaunch our corporate intranet. Our site is the number one avenue for sharing information to all staff. Joe helped us with the overall design, usability and build. We were able to deliver a solution that keep staff engaged. #### Mark Hunter ### Director, Marketing and Communications of Dillon Consulting --- ## Page 2: The Joe Sonne Group Services - The Joe Sonne Group URL: https://joesonne.com/services Date: 2025-03-07 Description: Technology We specialize in developing in and around open source systems. We've been working in technology since 2009 helping clients by creating online solutio... # The Joe Sonne Group Services Click on a tab for more information about: - [Technology](https://joesonne.com/services#technology) - [Maintenance](https://joesonne.com/services#maintenance) - [Websites](https://joesonne.com/services#websites) - [Project Management](https://joesonne.com/services#projectmanagement) ## [Technology](https://joesonne.com/services\#JoeJoomla-Project-Management) We specialize in developing in and around open source systems. We've been working in technology since 2009 helping clients by creating online solutions for them that support their strategic goals and bring them business. Our experience includes website content management systems and modern e-commerce solutions. Every situation is unique and it all starts with a conversation. We offer a free 1 hour consultation. ## [World Class Website Maintenance Plans](https://joesonne.com/services\#JoeJoomla-Maintenance) ## Packages of World class Joomla Website & Maintenance Services From Our Website Brand JoeJoomla© Have your Joomla websites professionally maintained by experts. Optimized SSD Web hosting and support included. ![JoeJoomla logo](https://joesonne.com/images/jsg_logo_color.png) [_Visit JoeJoomla.com_](https://joejoomla.com/) ## [Websites \| Content Management Systems](https://joesonne.com/services\#JoeJoomla-Websites) At Joe Sonne Marketing we are motivated by a desire to create great looking websites that are easy to use and produce results for the people and companies we work with. We specialize in open source content management website systems. These are powerful license free website building systems. We're good listeners. We hear what you have to say and use our experience to provide solutions for the things you want to achieve. Let's work together and do some great things! ## Experience ![Websites](https://joesonne.com/images/jsg_logo_color.png) We've been building websites since 2005. Our website brand is ' [JoeJoomla](https://joejoomla.com/)'. During that time we've also been deeply involved with open source projects and their communities. We've shared our knowledge and experience with the open source community at large all over the word at both large and small events. We do this because we are passionate. We are in this for you. Our reward comes from doing a great job for you. ## Creative We are highly creative but not at the expense of your brand. Some designers just want to create pretty looking websites but that’s not us. The awards we have won for our websites are not just because they look good, it is because the whole package, purpose and tactics made sense for the client and produced results. We approach the creative process with your goals in mind. We create great looking websites that are easy to use and bring you business. Isn’t that what you are looking for? ## Production You’ll enjoy working with us. We are fun and easy to get along with. We have experience from the simplest of projects to large, complex and customized solutions. ## Value All of our clients rave about the value that The Joe Sonne Group provides for them. You can hire your own in house team or have us provide those services and products to you at great rates. ## [Project Management](https://joesonne.com/services\#JoeJoomla-Project-Management) You can hire us to manage your next project. We have experience managing small, large and complex projects and bringing them to successful implementations. We are creative and strategic thinkers who possess strong communication and leadership skills. We can also help you with your staff evaluation and training. ### Find out if we are a good fit for you. Fill and submit the form on this page for a first free consultation meeting request. reCAPTCHA --- ## Page 3: Legal - The Joe Sonne Group URL: https://joesonne.com/legal Date: 2024-06-04 Description: PLEASE READ THESE TERMS OF SERVICE CAREFULLY BEFORE USING OUR WEBSITE OR OUR SERVICES. Welcome to our website! Agreement to Terms: These Terms of Service consti... Display # 5101520253050100200500All | [Title](https://joesonne.com/legal#) | [Author](https://joesonne.com/legal#) | [Hits](https://joesonne.com/legal#) | | --- | --- | --- | | [Terms & Conditions](https://joesonne.com/legal/terms-conditions) | Joe Sonne | 2387 | | [The Joe Sonne Group Inc. Privacy Policy](https://joesonne.com/legal/privacy-policy) | Joe Sonne | 2919 | Articles --- ## Page 4: Contact Us - The Joe Sonne Group URL: https://joesonne.com/contact-us Date: 2024-06-04 Description: First Name * Last Name * Email address * Phone Number +1 AfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaA... # Contact Us ## Reach Out To Us Today Fill out and submit the form. We'll get back to you shortly! --- ## Page 5: A Shopify Store Can Make It Easier For Customers To Buy From You - The Joe Sonne Group URL: https://joesonne.com/blog/a-shopify-store-can-make-it-easier-for-customers-to-buy-from-you Date: 2024-05-27 Description: First Name * Last Name * Email address * Phone Number * +47 AfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and Barbu... # A Shopify Store Can Make It Easier For Customers To Buy From You ![Shopify store header The Babb Group](https://joesonne.com/images/blog/babb-group-shopify-desktop2x.jpg) ![The Babb Group Shopify store](https://joesonne.com/images/blog/shopify-display-computer-devices.jpg) _click the image for larger view_ ## The Babb Group Joe was instrumental in helping TBG transition to a more effective online model and create efficiencies in our ordering process. We highly recommend him and would definitely work with him again in the future. – Sheila Fry, MBA \| Vice President, Project Management and Business Development for The Babb Group He's timely, considerate, respectful, easy to work with and exceptionally knowledgeable and skilled. – Dr. Dani Babb, Founder and CEO Of The Babb Group ## Do You Have Something You Want To Sell Online? We offer a first free consultation! Connect with us and find out if a Shopify store will meet your needs. [_Request a free consultation_](https://joesonne.com/blog/a-shopify-store-can-make-it-easier-for-customers-to-buy-from-you#convertforms1) ![The Babb Group Shopify store](https://joesonne.com/images/blog/for-professors2x.jpg) _click the image for larger view_ ## The Babb Group Joe was instrumental in helping TBG transition to a more effective online model and create efficiencies in our ordering process. We highly recommend him and would definitely work with him again in the future. – Sheila Fry, MBA \| Vice President, Project Management and Business Development for The Babb Group He's timely, considerate, respectful, easy to work with and exceptionally knowledgeable and skilled. – Dr. Dani Babb, Founder and CEO Of The Babb Group ## Shopify Turned Out To Be The Best e-Commerce Solution For The Babb Group [![The Babb Group](https://joesonne.com/images/blog/the-babb-group-logo.png)](https://thebabbgroup.com/) The Joe Sonne Group Web Services recently gained a new client, ' _[The Babb Group](https://thebabbgroup.com/)_'. They already had a mature online content management system (CMS) and sold their products and services using PayPal scripts. There are shortcomings doing e-commerce this way. Customers do not get the best shopping experience. After doing research where we investigated several systems a Shopify store was implemented greatly enhancing the user shopping experience and increasing opportunities for more sales. The Babb Group are a group of professionals in the education field. The company was founded by Dr. Dani Babb. They are based in California, USA, and they provide networking tools and services to educators so they can advance their careers in the university services industry. They are experts that help their clients to get job placements in traditional institutions as well as online teaching positions. Shopify is a Canadian based Software as a Solution (SaaS) e-commerce system. Their company was founded in 2004 and has its headquarters in Canada's capital city Ottawa. Today Shopify employs around 3,000 people. It’s a remarkable success story. So how and why did we pick Shopify over the other good e-commerce shopping systems? There were certain requirements that had to be satisfied in order to become The Babb Group online store. [![Shopify](https://joesonne.com/images/blog/shopify-logo-black2x.jpg)](https://shopify.com/) ![The Babb Group Shopify store](https://joesonne.com/images/blog/for-professors2x.jpg) _3 items in this gallery. Click this image for larger view_ ## A Proper Shopping Cart Will Increase Sales And Is A Better User Experience For Customers In the previous online store The Babb Group customers would browse the extensive products and services offerings and then by clicking a button they would pay for their purchase via PayPal. This method worked but there were some limitations in the system which prompted The Babb Group to seek a better solution. The main complaint with the PayPal system was the inability of customers to add both one time single item product purchases as well as ongoing subscription services and process them all at the same time in one buy. The PayPal system required purchasing each item one at a time and The Babb Group were losing opportunities for increased sales because of this. ![The Babb Group Shopify store](https://joesonne.com/images/blog/for-professors2x.jpg) _3 items in this gallery. Click this image for larger view_ ## A Proper Shopping Cart Will Increase Sales And Is A Better User Experience For Customers In the previous online store The Babb Group customers would browse the extensive products and services offerings and then by clicking a button they would pay for their purchase via PayPal. This method worked but there were some limitations in the system which prompted The Babb Group to seek a better solution. The main complaint with the PayPal system was the inability of customers to add both one time single item product purchases as well as ongoing subscription services and process them all at the same time in one buy. The PayPal system required purchasing each item one at a time and The Babb Group were losing opportunities for increased sales because of this. ## Make Things As Convenient As Possible For Clients With Lots Of Payment Options Along with the ability to do monthly and annual automated subscription purchase renewals the store must provide customers with multiple payment options. It has to be desktop and mobile friendly. The store also needed to be easy to set up and maintain. We compared Shopify to several other e-commerce systems and it was a clear winner. Shopify easily satisfied all these requirements either within the Shopify system itself or, in the case of recurring subscriptions, through an application addon which was available in the Shopify app store. Shopify's payment gateway integrates PayPal, credit cards, bank accounts, Apple and Google Pay. ![Lots of payment options](https://joesonne.com/images/blog/desktop-subscriptions@2x.jpg) _3 Images in this gallery. Click this image for larger view_ ![Lots of payment options](https://joesonne.com/images/blog/desktop-subscriptions@2x.jpg) _3 Images in this gallery. Click this image for larger view_ ## Make Things As Convenient As Possible For Clients With Lots Of Payment Options Along with the ability to do monthly and annual automated subscription purchase renewals the store must provide customers with multiple payment options. It has to be desktop and mobile friendly. The store also needed to be easy to set up and maintain. We compared Shopify to several other e-commerce systems and it was a clear winner. Shopify easily satisfied all these requirements either within the Shopify system itself or, in the case of recurring subscriptions, through an application addon which was available in the Shopify app store. Shopify's payment gateway integrates PayPal, credit cards, bank accounts, Apple and Google Pay. ![Shopify standalone store](https://joesonne.com/images/blog/shopify-desktop-menu.jpg) _3 Images in this gallery. Click this image for larger view_ ## Shopify Is a Standalone System That's Not Meant To Be Embedded In Existing Websites Shopify is intended to be a stand alone store and isn't designed to be embedded into an existing website like some other systems are. The Babb Group already had a mature and decently ranking website. They have extensive information and a very popular blog on the main site. You can do all these things on the Shopify site itself but there was no need to port everything over. It was just a matter of making menu and product links to store and from the store make it easy to get back to the website should the customer choose to do so. The transition to the store and back needs to make sense to the customer so setting the store up as a sub domain to the main website was the answer. Any product descriptions on the main site were changed to link directly to the Shopify store items. Once a customer enters the Shopify store it's likely they'll remain there until they are done all their purchases. ![Shopify standalone store](https://joesonne.com/images/blog/shopify-desktop-menu.jpg) _3 Images in this gallery. Click this image for larger view_ ## Shopify Is a Standalone System That's Not Meant To Be Embedded In Existing Websites Shopify is intended to be a stand alone store and isn't designed to be embedded into an existing website like some other systems are. The Babb Group already had a mature and decently ranking website. They have extensive information and a very popular blog on the main site. You can do all these things on the Shopify site itself but there was no need to port everything over. It was just a matter of making menu and product links to store and from the store make it easy to get back to the website should the customer choose to do so. The transition to the store and back needs to make sense to the customer so setting the store up as a sub domain to the main website was the answer. Any product descriptions on the main site were changed to link directly to the Shopify store items. Once a customer enters the Shopify store it's likely they'll remain there until they are done all their purchases. ## A Shopify Store Just Might Be The Right Solution For You Do you need an online store? We are a Shopify Partner and we offer a first free consultation to qualifying companies to determine if we are the right fit for you. Contact us by filling out and submitting the form here and let's start a conversation! Fields marked \* are required. Norway Company name \* Area of interest \* Shopify Other Request a free consultation --- ## Page 6: JustGreatWebTech - Accessibility For Your Website - The Joe Sonne Group URL: https://joesonne.com/blog/justgreatwebtech-accessibility-for-your-website Date: 2024-05-27 Description: First Name * Last Name * Please, contact me via * Phone Email Other Website / URL * Email address * Phone Number * +47 AfghanistanAland IslandsAlbaniaAlgeriaAme... # JustGreatWebTech - Accessibility For Your Website ![Decorative image of MacBook with JustGreatWebTech title on it](https://joesonne.com/images/blog/justgreatwebtech2x.jpg) Link to: [_Accessibility Statement_](https://joesonne.com/services/accessibility-statement) We are pleased to announce the launch of **[_JustGreatWebTech_](https://joesonne.com/services/website-accessibility)**, which is our accessibility solution for websites. _JustGreatWebTech_ is an affordable and effective way to turn your existing website into an accessible compliant one. Our solution uses artificial intelligence (AI) to make your site compliant with WCAG 2.1, ADA, 508 & more. Enabling people with disabilities to have a good user experience on your website is an excellent thing to do. We offer a [7 day free trial](https://joesonne.com/services/website-accessibility) period so you can test it out. ## "What is ADA and WCAG?" The Americans with Disabilities Act (ADA) of 1990 is a civil rights law that prohibits discrimination against individuals with disabilities in public and private places that are open to the general public. It is intended to guarantee equal opportunity for individuals with disabilities. The act was designed to ensure that people with disabilities can function in everyday life in public places such buildings and other public facilities the way that people without disabilities can. This also extends to websites and the apps that those places of business and organizations use as well. WCAG refers to 'Web Content Accessibility Guidelines'. These are guidelines published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C). They make recommendations for Web content to be more accessible, primarily for people with disabilities. WCAG 2.0 became an ISO standard in 2008 and has further evolved to WCAG 2.1 as of 2018. ## Your website can be ADA compliant within a week! ### 30% compliant upon installation and fully compliant approximately 48 hours later. [Request a Free 7 Day Trial](https://joesonne.com/blog/justgreatwebtech-accessibility-for-your-website#subscribejustgreatwebtech) ## What kinds of things do people with disabilities need help with on websites? Here are some of the things that people with disabilities require help with: - **Screen-reader and keyboard navigation for people who are blind.** The people who need this kind of help rely on Accessible Rich Internet Applications (ARIA) attributes. When a blind user lands on your site they are hoping to be able to use their screen-reader to browse and operate your site. This would include the ability to navigate your site using their keyboard. When your site can be navigated using a keyboard the user can enjoy your content in an intelligent way. When screen readers encounter an image on your site they depend on the ALT (alternate text) tag to know what the image is showing. If you are missing ALT tag descriptions screen readers will not be able to relay what the picture is to the user. The popular screen readers used by blind people include JAWS and NVDA. - **People with various other visual conditions** require enhancements to your content for better comprehension. These kinds of modifications are things like being able to adjust the font size, adjust the colour, stop animations, and highlight headings, content, and links. - **People with epilepsy** require your site to not flash or blink animations that might trigger a medical episode. Colour combinations can be problematic for them. Your website needs to provide a method of minimizing these situations. A lot of modern websites are very colourful and some even try to blast you with visual stimulation and sound to get your attention. - **Hearing disorders for the deaf and people with severe hearing loss** may require audio muting in order to have a good user experience on a website. - **People with cognitive disorders** need a way to easily connect to search engines like Wikipedia and Wiktionary to decipher meanings of phrases, slang, and other kinds of things. All these things need to be accommodated for people with disabilities. This is not a trivial task to accomplish on a website. Think of all the challenges web developers have had over the years just trying to get a website to display properly on certain web browsers. ## An accessible website template only gets you part of the way there You cannot just build a website with an accessible template and expect it to remain compliant. As soon as content, images and graphics are added, the probability of your website becoming non compliant is very high. The template itself only accounts for about 30% of the requirements of accessibility. The remaining 70% is up to the people publishing the content on your website. They need to be knowledgeable about every thing they do regarding accessibility including the colours they are using, how those colours relate and contrast to other colours on the page. Every picture requires an ALT tag description, videos or PDFs on the site need to be modified to be compliant with ADA. You want all these things to work on all modern web browsing devices. ## Manually creating an accessible website comes with a hefty price tag The costs of creating or converting your website into an accessible compliant one can run into the tens of thousands of dollars just for small to medium sized business websites. This is a daunting task and huge expense for anyone. Even after making a website accessible the extra workload and expense of keeping it compliant can become a serious financial hardship. It's not trivial to keep up and deal with constantly changing regulations as well. ## The solution is to use artificial intelligence (AI) _JustGreatWebTech_ is an artificial intelligence (AI) solution which offers an affordable and automated way to make your website accessible. After installation, the AI starts scanning and analyzing your site. Then it begins the job of identifying accessibility issues and providing a solution for them. After approximately 48 hours the AI will have determined the level of significance of the structural elements and functionality of your site and what happens when users interact with them. It then comes up with the best accessibility solution for serving the content and navigating your site while making it compliant with ADA, WCAG 2.1 and EU accessibility regulations. Machine learning technology gathers information from every website it’s installed on. This means that the AI continually learns and becomes more and more accurate, evolving with changes to regulations and with your website. Updates to your site content takes place in the background on a continual basis. _JustGreatWebTech_ will not change a thing on your site for the majority of users. It will only be activated when turned on through the accessible tool interface or by a screen-reader as an overlay to your website and only for the user’s specific session. It doesn't affect your design, UI, or performance at all. The entire process is automated. _JustGreatWebTech_ doesn’t collect user data either, so your GDPR compliance is not impacted. We found this to be the most intelligent, sensible and affordable solution to achieve compliance for websites. You can try this service for [free for 7 days](https://joesonne.com/services/website-accessibility) on your site and see for yourself. Your other option is to spend a lot more money. There are plenty of companies out there that will try to maximize the amount of money they can get from you to achieve and maintain accessibility compliance. Some will tell you that the only correct solution is the most expensive one which is to create an accessible template and then have you pay for extreme customization and functionality in order to stay compliant. This can work as long as nothing changes on your site and you don't try to be creative. Artificial intelligence makes the most sense and helps the people who it is intended to help; those who require the assistance of technology so they can have a good experience with the content on your website. ## Request a Free Trial of JustGreatWebTech Today We offer a 7 day trial at no cost for our Automated Artificial Intelligence (AI) Accessibility Solution Install our solution on your website and it can be compliant in 48 hours Annual pricing starts for as little as $490 Fill in and send the form to request a trial Please, contact me via \* Other Norway Request a free 7 day trial --- ## Page 7: Our Blog - The Joe Sonne Group URL: https://joesonne.com/blog Date: 2024-05-17 Description: We are pleased to announce the launch of JustGreatWebTech which is our fully automated and affordable web accessibility solution for ADA & WCAG Compliance for y... # JSG Blog We have something to say, how about **you**? JSG Blog JustGreatWebTech - Accessibility For Your Website We are pleased to announce the launch of [_JustGreatWebTech_](https://joesonne.com/services/website-accessibility) which is our fully automated and affordable web accessibility solution for ADA & WCAG Compliance for your website. We offer a [7 day free trial](https://joesonne.com/services/website-accessibility) period so you can test it out. [Read More](https://joesonne.com/blog/justgreatwebtech-accessibility-for-your-website) ![Start With The Boom When You Do A Presentation](https://joesonne.com/images/blog/increase_your_value2@2x.jpg) JSG Blog [Start With The Boom When You Do A Presentation](https://joesonne.com/blog/start-with-the-boom-when-you-do-a-presentation) The Looney Tunes villain Marvin the Martian had it right, "Where's the kaboom? There was supposed to be an Earth-shattering kaboom!" When you are doing a presentation start with the boom. This is how you engage your audience. You'll even be forgiven if your content is weak as long as long... Joe Sonne September 6, 2019 ![Some Companies Are Paying People To Send Business To Their Competitors.](https://joesonne.com/images/blog/paying_cash@2x.jpg) JSG Blog [Some Companies Are Paying People To Send Business To Their Competitors.](https://joesonne.com/blog/some-companies-are-paying-people-to-send-business-to-their-competitors) How many times have you gone shopping and felt like you were intruding on someone’s life instead of being treated like a valued customer? You reach the check out line after spending time in the store, often without any help from staff... Joe Sonne June 12, 2019 ![A Shopify Store Can Make It Easier For Customers To Buy From You](https://joesonne.com/images/blog/babb-group-shopify-desktop2x.jpg) JSG Blog [A Shopify Store Can Make It Easier For Customers To Buy From You](https://joesonne.com/blog/a-shopify-store-can-make-it-easier-for-customers-to-buy-from-you) Are you currently selling products or services online? Maybe you are in the process of investigating e-commerce. There are lots of decisions that have to be made about what is the best solution for you. Joe Sonne May 13, 2019 ![A New Beginning For The Joe Sonne Group](https://joesonne.com/images/blog/the_joe_sonne_group2x.jpg) JSG Blog [A New Beginning For The Joe Sonne Group](https://joesonne.com/blog/a-new-beginning-for-the-joe-sonne-group) In 2009 we needed a name for our business so we came up with 'Joe Sonne Marketing'. At the time we thought it would give us flexibility to do a variety of things. It really didn't. We went with the name but marketing doesn't tell the whole story. Joe Sonne May 12, 2019 --- ## Page 8: Some Companies Are Paying People To Send Business To Their Competitors. - The Joe Sonne Group URL: https://joesonne.com/blog/some-companies-are-paying-people-to-send-business-to-their-competitors Date: 2024-05-17 Description: How many times have you gone shopping and felt like you were intruding on someone’s life instead of being treated like a valued customer? You reach the check ou... # Some Companies Are Paying People To Send Business To Their Competitors. ![Close up of man's handing paper money to another hand](https://joesonne.com/images/blog/paying_cash@2x.jpg) How many times have you gone shopping and felt like you were intruding on someone’s life instead of being treated like a valued customer? You reach the check out line after spending time in the store, often without any help from staff, and encounter a check out clerk with that ‘I hate my life’ disposition. They are unpleasant, unsmiling and sending you the message they couldn't care less about you. ## EVERYBODY HAS BAD DAYS Everyone has bad days and lucky you ran right into someone else’s world where they wish they were somewhere else. How did you come to be the source of their misery? You are there ready to spend your hard earned dollars which keeps the store in business and helps pay this person’s wages. You might even spend a significant amount of your income on products that this store sells. Guess what, their competitor sells the same or similar products as well. Kiss my sales goodbye, I’ll buy from the competitor instead. There they appreciate me and make my day better with their pleasant smile, helpful and courteous mood. ## THE BEST COMPANY AMBASSADORS SHOULD BE THOSE IN DIRECT CONTACT WITH THE CUSTOMERS The check out clerk is not solely to be blamed for the poor customer shopping experience. Individuals that are in direct contact with paying customers should be of the highest caliber with regards to public relations. These are the company's on the ground ambassadors. It is the company's responsibility to provide good ones for the shoppers. In business to business sales if a salesman is unlikable, unless you have a total monopoly on the market, that person isn't going to be successful selling your product. Why when it comes to retail do you think it is acceptable for the customer buying experience to be so poor? I do feel compassion for store workers when the ratio of staff to shoppers is so out of balance. They have to deal with the frustration of disgruntled buyers. You simply aren’t winning any customers with this kind of scenario. ## LEARN FROM THE EXAMPLES IN THE MARKET OF COMPANIES THAT PROVIDE A GOOD IN STORE EXPERIENCE You want to keep your overhead and prices down so you create a self help type of environment. Are you competing with Amazon? You shouldn’t be, I’m not shopping online, I’m in your store. If I wanted to shop online I wouldn’t be in your store. You shouldn’t try to be a bricks and mortar Amazon. If you want to compete with online stores then get yourself a great online store. A lot of traditional bricks and mortar companies have online stores and and plenty of them aren’t so hot. So BOTH their in store experience AND their online experience are substandard. There are examples in the market of companies that provide an exemplary in store shopper experience and also have good online stores. So it can be done. Take advantage of the fact that online stores don’t get the opportunity to interact with their customers like you do and make the in store experience GREAT! You’ll win customers this way. Having so few staff increases the potential for theft. Trying to counter this with electronic security systems makes your customers feel like they are going through airport security. It looks ugly and it's unfriendly. When it malfunctions and the alarm goes off your good customers are humiliated. ## WHAT ARE YOU DOING TO MAKE YOUR EMPLOYEES LOVE THEIR JOB? I know it’s tough to find ideal employees. Most people don’t treat their job as if it was their own business. They have no idea of the risk that the founders take in order to make a business successful. It doesn't help when the company owners give the impression that employees are just a commodity. This is a recipe for trouble. In most of my professional career I had the privilege of being hired by either the founder, President or the main operating manager of the company or organization. My close proximity to them provided me with insight into their world. I learned that being the top guy doesn’t mean that everything is cushy, it simply comes with different challenges. So if you are an employee in a store ask yourself if you are the kind of employee you would want to represent your business. It's up to the company to provide a good shopper experience for their customers and a major part of this is motivated and happy employees. They aren't born this way, they have to be cultivated. ## BEING AROUND POSITIVE PEOPLE WITH ENTHUSIASM AND PASSION IS ONE OF THE REASONS I LIKE TO SHOP IN PERSON Why would I want to spend my money and time with people that aren’t pleasant to deal with? I don’t mind young sales clerks who are a little bit distracted and more excited about their big date coming up on Saturday than paying total attention to me, at least they are happy. I actually enjoy people that are having fun while they work. Their enthusiasm and passion for life is one of the big reasons I like to get out and shop in person. I could just cocoon at home and buy everything online and have it delivered to me while living like a hermit instead. ## WHAT PROCESSES DO YOU HAVE IN PLACE TO HELP YOUR EMPLOYEES WHEN THEY ARE STRUGGLING? Your employees are your most important asset, what are you doing to nuture them? Is there someone on staff that is in a position to identify a struggling employee? What processes do you have in place to help them? By doing this you are keeping the in store shopping experience good as well as protecting your business. This also reflects on what kind of company you are when you care for your employees. If it's obvious that you care for your employees it sends the message that you care for me too. Sometimes you may have to admit to a bad hire when an employee is always disgruntled and nothing that you do for them is helping. They aren’t good for your business. Maybe you should let them go. They can go work for your competition. Surely you don't want to pay people to drive business to your competitor. This makes no sense at all yet it is going on in the marketplace. Is this happening in your business? --- ## Page 9: Start With The Boom When You Do A Presentation - The Joe Sonne Group URL: https://joesonne.com/blog/start-with-the-boom-when-you-do-a-presentation Date: 2024-05-17 Description: When you are doing a presentation start with the boom. This is how you engage your audience. You'll even be forgiven if your content is weak as long as you deli... # Start With The Boom When You Do A Presentation ![Space shuttle launching on screen behind silhouetted presenter and audience](https://joesonne.com/images/blog/increase_your_value2@2x.jpg) When you are doing a presentation start with the boom. This is how you engage your audience. You'll even be forgiven if your content is weak as long as you delivered big on the boom. Your value as a speaker diminishes if you put people to sleep. Don't you remember being a kid and the things that got your attention; magic, wonderment, breathtaking costumes, amazing performances of dance or music! The Looney Tunes villain Marvin the Martian had it right: ## "Where's the kaboom? There was supposed to be an Earth-shattering kaboom!" I remember being at a presentation by someone that I knew was a brilliant developer. I'd already seen what his customized code could for a website. I was excited to be at this presentation. I wanted see everyone's faces when they discovered the possibilities available to them by using the code he had created. But instead of showing an example of the 'WOW' up front, he started with an explanation of the code and how it should work with the system and what server dependencies it required. I cringed as I saw glassed over eyes forming and the fidgeting that started taking place early in the presentation. I saw the look of disappointment in some attendees and could almost read their minds that they were thinking about what other sessions they could have attended in this time slot. ## Start with the boom Make a point of engaging your audience first and then they'll be interested in the explanation. Part of the presentation is entertainment. This isn't always appropriate and depends on what you are talking about and who your audience and industry is. I'm thinking of the funeral business for example but then again, I don't think I've ever been at a large presentation for something like that. The best presenters tend to be upbeat and often weave humour into their presentation. Don't underestimate humour. Laughing releases endorphins in people and makes them feel good. They'll remember how they felt when they were listening to your presentation even if they don't remember a lot of other things about it. ## Study the masters of presentation I modelled my presentation method after one of the best, Steve Jobs. it really doesn't matter if you like Apple's products or not, Steve Jobs had a way of making people want things they didn't realize they needed. He delivered simple and clear messages. The presentation was delivered with confidence and lots of swagger. Key words were woven into the dialog planting seeds of desire for the status that owning expensive high quality items would give you. Large and compelling graphics appearing on the screen that followed the presenter, not the presenter following the slides. Most of the time the presentation came off flawless and when there was a hiccup he did a good recovery and continued on without letting it impact the next item. He often succeeded at getting you to imagine yourself being one of the first and privileged ones to possess the latest and greatest gadgets and software. Truly a masterful storyteller performance. You can only benefit by studying Steve's presentation methods. Take notice that Tim Cook who is now at the helm of Apple does it very similar. ## W.A.I.T. - "Why am I talking?" Our minds work by images. We respond to stories by forming images in our imagination. How many words do you think it would take to accurately describe what is going on in the picture below? The minds of your audience are processing information far faster than the words are coming out of your mouth. The impression in the minds of the viewer speaks to them better than what you can describe. Good movie directors know this. They can create all sorts of emotions, raise tension and add suspense using suggestive images and simply hinting at what is taking place. This allows your mind to serve up the picture that speaks to you the best. Before you ramble on in your presentation, _WAIT_, ask yourself, 'Why Am I Talking?'. Would an image do a better job in this instance? In this picture below if your talking point was something about 'pressure' a picture like this will get the point across nicely: ![Image description](https://joesonne.com/images/blog/pressure@2x.jpg) ## Reading your slides is not a presentation We all know how to read. If you are going to read from your slides you can save everyone the pain and just send them your notes. We've all seen slides like this one before, the ugly slide that is unreadable even from the front row: ![Image description](https://joesonne.com/images/blog/worse_slide_ever@2x.jpg) Why would anyone even think this is acceptable? You could have actually saved yourself the bother of doing the slides, no one is reading them anyway. If you are going to have text on your slide design it so that it can be read from a distance. People at the back of the room do not see what you are seeing. They probably see something more like the size of a business card. Go to the back of the presentation room and look at the screen(s). Are you slides relevant to the person at the back of the room? Hold up your business card and compare it to the screen you see from where you are. ## Get a professional to do your slides Professionals know that the less text on a slide and the bigger it is, the easier it will be to read. If you are not good at design get a professional to do your slides for you. The room size you are presenting in should be the determining factor of how many points or sentences you put on the slide. The text on your slides should be a san-serif font because it is a lot easier to read than a serif font. The difference between the two of them is the san-serif typeface doesn't have little 'feet' on them. They also don't tend to have thin stems that might break up or disappear on a slide. Here's an example of the two typeface styles: ![San-serif vs serif typeface](https://joesonne.com/images/blog/serif-and-san-serif@2x.jpg) ## Know your content Someone that delivers good content while looking at their audience is a better speaker than the person who reads their presentation. I once presented at a venue that had a power failure right as my session was about to begin. Fortunately it was during daylight hours and there was light in the room so people could see but everything electronic was now redundant. I did the presentation totally verbal. Afterwards someone came up and told me they enjoyed my talk so much they were glad I didn't use any electronics. I had to be a lot more descriptive doing it as a straight talk in order for everything to make sense. This is why you need to know your content. You have to prepare for anything to happen. If this happens to you forge ahead. This is your opportunity to show people how resourceful and resilient you are. ## Convey a positive attitude in all situations If you managed to get a full room it is because you are either known for being a good speaker or the content you are about to present intrigues the audience. Tell your story in a way that educates, informs and entertains the audience. If instead of a full room there are a lot of empty chairs in there it might be that no one knows how good a speaker you are. Deliver your presentation as if the room is full. Do not convey disappointment to the people that did show up. If you wow them they will talk about your presentation and spread the word. Personal endorsement is the best advertising you can get. ## Become an in demand speaker by honing your skills Are you loud enough? Is the lighting good? Professional speakers leave nothing to chance. All the attention is on you. You are your own brand and this is what suffers when things don't go well. If you get really good at managing your brand as an effective speaker there will be a demand for you. You know you are at an amateur event when the technical crew struggles and things don't work. You want to graduate from these kinds of events as soon as you can. The competition for an audience is fierce these days and people have lots of choices where they can invest their time and money for attending events. You can be one of the in demand speakers once you have proven your worth. Use the smaller events to hone your speaking craft and then when your opportunity comes to present at a large popular event give them the boom! --- ## Page 10: Schedule A Consultation - The Joe Sonne Group URL: https://joesonne.com/schedule-a-consultation Description: Your First Consultation Is Free! Get the most out of your first consultation. See tips below Show Me The Tips Click on one of the following times for a calenda..., The modern, personal way to schedule every meeting. Beautiful, easy to use, and fully integrated with Google, Office 365, and Outlook calendars. Sign up for free., Create scheduling pages that capture your brand's look and feel. Sign up for free. # Schedule A Consultation 2. Schedule A Consultation ## _Your First Consultation Is Free!_ Get the most out of your first consultation. See tips below [_Show Me The Tips_](https://joesonne.com/schedule-a-consultation#firstconsultation) ### Click on one of the following times for a calendar: zcal – Beautiful scheduling pages your clients will love ![Responsive image](https://joesonne.com/images/smiling_blonde_lady.jpg) ## Your first consultation A first consultation is simply being introduced to one another and getting the big picture overview of where you are today and where you want to be in the future. We would like to get to know you and how we can help you. We both need to know if we will be a good fit for each other. You can book a first consultation meeting, which is free of charge, to talk about what you are looking for. We will put aside 1 hour for you to listen to what your needs are and what you are trying to accomplish. ## Get the most out of it To get the most out of the consultation you should be prepared with the following: - What is your main business strategy? - What are the things that you are doing that support your strategy? - How do you currently measure the success of your efforts? - What do you believe needs to change? --- ## Page 11: Test Popup Article - The Joe Sonne Group URL: https://joesonne.com/contact-us?view=article&id=68:test-popup-article&catid=2 Description: JCE POPUP: # Test Popup Article JCE POPUP: [![for professors2x](https://joesonne.com/images/blog/for-professors2x.jpg)](https://joesonne.com/images/blog/for-professors2x.jpg) [![View your cart and return to shopping anytime.](https://joesonne.com/images/blog/your-cart-desktop@2x.jpg)](https://joesonne.com/images/blog/your-cart-desktop@2x.jpg) [![Mobile view of cart.](https://joesonne.com/images/blog/your-cart-mobile2x.jpg)](https://joesonne.com/images/blog/your-cart-mobile2x.jpg) --- ## Page 12: A New Beginning For The Joe Sonne Group - The Joe Sonne Group URL: https://joesonne.com/blog/a-new-beginning-for-the-joe-sonne-group Description: In 2009 we needed a name for our business so we came up with 'Joe Sonne Marketing'. At the time we thought it would give us flexibility to do a variety of thing... # A New Beginning For The Joe Sonne Group ![Decorative image of MacBook with The Joe Sonne Group title on it](https://joesonne.com/images/blog/the_joe_sonne_group2x.jpg) In 2009 we needed a name for our business so we came up with 'Joe Sonne Marketing'. At the time we thought it would give us flexibility to do a variety of things. It really didn't. We went with the name but marketing doesn't tell the whole story. The majority of clients that developed were website clients that identified our unique value proposition of having a strong association and network within in the Joomla open source community. Our Joomla website brand 'JoeJoomla' became well known and people that specifically want Joomla design and development services come to us. We have a website catering to that brand, blog and post news and do lots of Joomla related things over there. ## WE'RE LOOKING FORWARD TO THE FUTURE We've done a variety of different things over the years. We don't want to get pigeonholed into being known for only one brand. We'd like our clients to know more about the other areas of the business as well. This will be good for existing and future clients. We're looking forward to the future with lots of enthusiasm. We have some great experiences and insights to share here on our blog on a variety of topics. There has been so much change over the last decade and constant change has become the norm. In order to keep up you need the ability to continually learn new things. That can be difficult because it means you have to unlearn and discard things that you have established as a habit or discipline. When you think of how many disruptive innovations have occurred in a short time you realize that being able to make good decisions about change will determine your future success. ## PICK PARTNERS THAT CARE ABOUT YOU It is frustrating when you get the distinct impression that the companies you work with only care about themselves. The best vendors know that their client's success means everyone gains. Pick partners that care about you. We choose who we work with based on mutually beneficial relationships. When you work with us you'll quickly find out that we really do care about you and your business. So while we are saying that this is a new beginning for us this aspect of caring is not new. It's who we are and that in itself is not up for change. Welcome to The Joe Sonne Group. --- ## Page 13: Dashboard - The Joe Sonne Group URL: https://joesonne.com/contact-us?view=article&id=43:dashboard&catid=2 Description: Previous article: Test Popup Article Prev Next article: About Next # Dashboard --- ## Page 14: About - The Joe Sonne Group URL: https://joesonne.com/contact-us?view=article&id=20:about&catid=2 Description: Navigating The Site Whether you are wanting to learn how to customize your template for the first time, or a custom extension builder, you will find multiple la... # About # To make building core Joomla 5 websites easier for everyone. What originally started as a basic core Joomla 5 showcase has morphed into a powerful tool to help uncover the mystery of building a new template or simply modifying an existing one. [What's Next?](https://joesonne.com/contact-us?view=article&id=20:about&catid=2#scroll-target) ## Navigating The Site Whether you are wanting to learn how to customize your template for the first time, or a custom extension builder, you will find multiple layers of creativity in using everything from language strings, custom fields, article and category page layouts that utilize category custom fields to control the page container to controlling whether a module display on both the category and article page, or one or another. ![Alt text for Alternating Content #2](https://joesonne.com/images/hero/hero-image.png#joomlaImage://local-images/hero/hero-image.png?width=600&height=400) ## Something For Everyone Whether you are wanting to learn how to customize your template for the first time, or a custom extension builder, you will find multiple layers of creativity in using everything from language strings, custom fields, article and category page layouts that utilize category custom fields to control the page container to controlling whether a module display on both the category and article page, or one or another. ![Alt text for Alternating Content #1](https://joesonne.com/images/hero/hero-image.png#joomlaImage://local-images/hero/hero-image.png?width=600&height=400) ## Uses Articles,Categories, and Contacts This test site is built using articles, categories, and contacts (with the caveat that the resources page uses the Weblinks Component that used to be a core extension and now can be installed at the user's desire.). Using powerful custom fields such as the sql custom field and the subform fieldtypes, we are able to display the website content exactly as this free Bootstrap 5 template intended without having to install a single extension to do the job. ## Our Team Dedicated to quality and your success. [![Adam Melcher](https://joesonne.com/images/150x150_avatar.png#joomlaImage://local-images/150x150_avatar.png?width=150&height=150)](https://joesonne.com/component/contact/contact/adam-melcher?catid=4&Itemid=101 "Adam Melcher") ##### [Adam Melcher](https://joesonne.com/component/contact/contact/adam-melcher?catid=4&Itemid=101 "Adam Melcher") CEO [Follow me on Facebook](https://www.facebook.com/ "Follow me on Facebook")[Follow me on Twitter](https://twitter.com/ "Follow me on Twitter") [![Myself](https://joesonne.com/images/150x150_avatar.png#joomlaImage://local-images/150x150_avatar.png?width=150&height=150)](https://joesonne.com/component/contact/contact/myself?catid=4&Itemid=101 "Myself") ##### [Myself](https://joesonne.com/component/contact/contact/myself?catid=4&Itemid=101 "Myself") CFO [![And I](https://joesonne.com/images/150x150_avatar.png#joomlaImage://local-images/150x150_avatar.png?width=150&height=150)](https://joesonne.com/component/contact/contact/and-i?catid=4&Itemid=101 "And I") ##### [And I](https://joesonne.com/component/contact/contact/and-i?catid=4&Itemid=101 "And I") COO ---